Monthly Archives: June 2009
SWOT the flies
By Stephen Rhodes Are there flies on your business? Use SWOT. Businesses have been using the SWOT analysis tool since 1960 when it was first invented at the Stanford Research Institute . The background to SWOT stemmed from the need … Continue reading
Filed under Managing, Stephen Rhodes
A Taste for Success
By Jeff Bowman Many independent business owners work for years in order to simply earn a good living for themselves as self employed business “owners”. Others find the route to success very quickly and seemingly with great ease, creating an … Continue reading
Filed under Sales, Customer Service, Jeff Bowman
Be there or be square
By Stephen Rhodes What school kid today doesn’t wear a brand on their sleeve? Kids get brands. It’s about status, symbols, being hip. Most brands don’t get kids, even though many pretend to. Social media, like Facebook and Twitter for … Continue reading
Filed under Marketing, social media, Stephen Rhodes

