Monthly Archives: June 2009

SWOT the flies

By Stephen Rhodes Are there flies on your business?  Use SWOT. Businesses have been using the SWOT analysis tool since 1960 when it was first invented at the Stanford Research Institute . The background to SWOT stemmed from the need … Continue reading

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Filed under Managing, Stephen Rhodes

A Taste for Success

By Jeff Bowman  Many independent business owners work for years in order to simply earn a good living for themselves as self employed business “owners”. Others find the route to success very quickly and seemingly with great ease, creating an … Continue reading

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Filed under Sales, Customer Service, Jeff Bowman

Be there or be square

By Stephen Rhodes What school kid today doesn’t wear a brand on their sleeve? Kids get brands. It’s about status, symbols, being hip. Most brands don’t get kids, even though many pretend to. Social media, like Facebook and Twitter for … Continue reading

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Filed under Marketing, social media, Stephen Rhodes