Monthly Archives: October 2010

Avoid bandwagons, be cautiously innovative

By Jeff Bowman There has been a trend over the past 10 years or more to try to spot the next trend.  It appears to be the trendy thing to do in business.  As trendy as it might seem, it … Continue reading

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Filed under Innovation, Invention, Jeff Bowman, Sales, Strategic Planning

Step Back in Time to Customer Service

By Jeff Bowman Someone once said to me that “customer service is a timeless necessity of business”. I was never really quite sure what they meant by timeless, especially given that today we see big box stores where knowledgeable assistants … Continue reading

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Filed under Customer Service, Jeff Bowman, Sales

What’s the Big Attraction?

By Jeff Bowman  Let me get this straight. The Internet is responsible for changing the face of sales and marketing? Well, yes and no.  The Internet has certainly had a huge impact on the way consumers buy goods and services, … Continue reading

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Filed under advertising, Branding, Communications, Facebook, Invention, Jeff Bowman, Marketing, Media, Online marketing, Sales, social media, Strategic Planning

Business needs to give back to the community

By Jeff Bowman It’s getting colder outside, the hydro rates are climbing, the cost of fresh fruits and vegetables is on the rise and gas prices will soon climb as demand increases. Troublesome as they are, these things are not … Continue reading

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Filed under Jeff Bowman, Marketing, not-for-profit

Fresh Coffee or Stale Email

By Jeff Bowman The deeper we get into the technology age, the more enamored I am becoming with the 20 minute meeting over a fresh cup of coffee. Email has, in large part replaced the telephone as the method most … Continue reading

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Filed under Communications, Jeff Bowman, Social Networking