Monthly Archives: January 2011
At What Cost Employee Training?
By Jeff Bowman In the past several months, I have witnessed the polar extremes in attitudes of businesses towards employee training. I met one organization that is about to launch a corporate-wide training program for all of its employees. Yup, … Continue reading
I’m Mad as Hell and I’m not going to take it anymore!
By Jeff Bowman Unique selling point, differentiation, value proposition and customer satisfaction are all terms common to sales and marketing professionals. In an environment where we are easing out of a recession, consumers clamor for value in whatever they buy. … Continue reading
Filed under advertising, Customer Service, Jeff Bowman, Marketing, Sales
The trick with breastfeeding
By Stephen Rhodes I am about to tread where men should never go, but every once in a while I read a story that speaks to me in the language of dullards, dinosaurs and dinkcompoops. Last week the National Post … Continue reading
Filed under Stephen Rhodes
Where’s the value proposition in new technology?
By Stephen Rhodes Explain to me the value proposition in new technology. I am, let me rephrase that, my wife is in the market for a LARGE flat-screen TV. I know, role reversal. We have a 26 inch RCA solid … Continue reading
Filed under Stephen Rhodes
Becoming An Influential Blogger!
By Jeff Bowman I’m back at the blogging desk. I took a break over Christmas to reflect on my previous year’s sum of mind dump in the blogosphere and to try to figure out if I had any impact at … Continue reading
Filed under blogging, Communications, Jeff Bowman, Marketing, Media, social media
Look before you leap at Social Media
By Stephen Rhodes Hot on the heels of yesterday’s post Lost in the new world of advertising I ran across an interesting study on eMarketer by Debra Aho Williamson, who recently completed a report “Social Media in the Marketing Mix: … Continue reading
Filed under Marketing, social media, Stephen Rhodes
Lost in the new world of advertising
By Stephen Rhodes More and more, I hear clients talk about being lost when it comes to the latest trends in marketing, meaning, of course, social media. It reminds me of the mid 90s when many small businesses migrated to … Continue reading
Filed under advertising, Stephen Rhodes
Pay it forward everyday
By Stephen Rhodes Been AWOL awhile adjusting to the time demands of my volunteer role as President of The Brampton Board of Trade (BBOT). www.bramptonbot.com Of all the things we (BBOT) do as an organization to support businesses – advocating … Continue reading
Filed under Uncategorized
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Stephen Rhodes
