Author Archives: Stephen Rhodes
Grandma’s hip to social networking
By Stephen Rhodes Grandma and grandpa are just starting to figure it out. There is more to social networking than an outlet for teenage angst. A new study from Pew Internet found that social networking usage grew fastest among Internet … Continue reading
Filed under Social Networking, Stephen Rhodes
Newspapers are still dying. Honest
By Stephen Rhodes Ross Dawson, a self-described leading futurist, entrepreneur, keynote speaker and best-selling author says newspapers, as we know them today, have one foot in the grave and the other poised for resurrection, on an iPad or similar device. … Continue reading
Filed under advertising, Media, Stephen Rhodes
Who do you trust?
By Stephen Rhodes Do you trust your neighbour, your doctor, minister and mechanic? Would you take advice from your mechanic on a new doctor, or your doctor on a new church? Throughout our lives we build relationships with people. We … Continue reading
Filed under Stephen Rhodes
What’s in it for me?
By Stephen Rhodes When you approach a potential client about doing business are you ready to answer WIIFM? “What’s in it For Me” is the closer. Without it, you don’t have much of a pitch. Depending on your business, what’s … Continue reading
Filed under Networking, Sales, Stephen Rhodes
No one will pay for Twitter
By Stephen Rhodes Millions of Americans use Twitter — but they won’t pay for it according to the annual study of the impact of the Internet on Americans by the Center for the Digital Future. Some 49 percent of Internet … Continue reading
Filed under Facebook, Media, Stephen Rhodes, twitter
Brands on the run
By Stephen Rhodes A few weeks ago I mentioned that brand is not what you think it is, but what your customer thinks it is. And what your customer thinks of your company is completely in your hands to control. … Continue reading
Filed under Branding, social media, Stephen Rhodes
Marketing can be magic but check your hat size
By Stephen Rhodes I am not a slave to one particular approach to marketing. I am a slave to results. Many small business owners follow patterns of comfort rather than searching for the right tools for the job. And today … Continue reading
Filed under Marketing, Stephen Rhodes
What’s excellent customer service?
By Stephen Rhodes I sometimes ask clients what they are about – what makes them different from their competitor, or what’s their point of differentiation, competitive advantage or value proposition. Many service-based companies say it’s good customer service, or even … Continue reading
Filed under Branding, Customer Service, Stephen Rhodes
Mercury falling
By Stephen Rhodes Yesterday, Ford Motor Company announced it will cease production of its 72-year-old Mercury brand by the end of 2010 after years of declining sales. Mercury’s death is the latest in a string of casualties as Detroit carmakers … Continue reading
Filed under Stephen Rhodes
Jump into social media, but use both feet
By Stephen Rhodes A few weeks back I wrote a post about the poor communication habits of some fairly large companies Rogers, Toyota and Pampers. And I mentioned that both Toyota and Pampers were struggling with online campaigns. Chris Lake … Continue reading
Filed under social media, Stephen Rhodes
Stephen Rhodes
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Stephen Rhodes
