Tag Archives: Branding
The Warranty, a sign of a good business
By Jeff Bowman With every product comes some form of a warranty, whether it is expressed or implied, limited or unlimited. However the mere existence of a warranty means nothing if the company who made, sold or traded the product … Continue reading
Filed under Branding, Customer Service, Jeff Bowman, Manufacturing, Marketing, Sales
What’s excellent customer service?
By Stephen Rhodes I sometimes ask clients what they are about – what makes them different from their competitor, or what’s their point of differentiation, competitive advantage or value proposition. Many service-based companies say it’s good customer service, or even … Continue reading
Filed under Branding, Customer Service, Stephen Rhodes
In Social Media we trust
By Jeff Bowman As a marketer, I try to keep up with new trends and exciting innovations in the area of driving consumer desire and brand recognition. Social media, (Twitter, blogging, Facebook etc), was touted as the next big thing … Continue reading
Filed under Jeff Bowman, Marketing, Media, Networking, social media, twitter
The mighty fall fast and hard
By Stephen Rhodes How the mighty can fall. Hard and fast. The halting sales and production of eight of Toyota’s most popular vehicles over its sticky-pedal has had a devastating impact on the once unassailable brand. Stephen Beatty, Toyota Canada … Continue reading
Filed under Branding, Communications, social media, Stephen Rhodes
Be there or be square
By Stephen Rhodes What school kid today doesn’t wear a brand on their sleeve? Kids get brands. It’s about status, symbols, being hip. Most brands don’t get kids, even though many pretend to. Social media, like Facebook and Twitter for … Continue reading
Filed under Marketing, social media, Stephen Rhodes
The really thin market
By Stephen Rhodes A friend of mine and former colleague in the newspaper world used to train advertising sales people in the value of repetitive advertising, a concept he called The Thin Market, not to be confused with a thin … Continue reading
Filed under Sales, Stephen Rhodes
The Marketing Pad lives online
The Marketing PAD is a full service marketing and communications company anchored in the Toronto area. We will be using this blog to share marketing information, tips and stories to interested parties.
Filed under Uncategorized
Stephen Rhodes
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Stephen Rhodes
