Tag Archives: Facebook

Lost in the new world of advertising

By Stephen Rhodes More and more, I hear clients talk about being lost when it comes to the latest trends in marketing, meaning, of course, social media. It reminds me of the mid 90s when many small businesses migrated to … Continue reading

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Filed under advertising, Stephen Rhodes

Brands on the run

By Stephen Rhodes A few weeks ago I mentioned that brand is not what you think it is, but what your customer thinks it is. And what your customer thinks  of your company is completely in your hands to control. … Continue reading

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Filed under Branding, social media, Stephen Rhodes

The Internet tailored for you by Yahoo

By Stephen Rhodes CEO Carol Bartz wants to make Yahoo a shiny new penny again. In a recent interview she tells  Esquire “Yahoo has been here for fifteen years. We are the Internet.  Unfortunately, we sit in a paradigm that … Continue reading

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Filed under Online marketing, Stephen Rhodes

Face time and the whites of their eyes

By Stephen Rhodes It’s easy to get caught up in the hurley burley of Web 2.0, Twitter, Facebook and LinkedIn. When sitting at your desk,  looking for creative ways to invade the online world with your message, it’s sometimes easy … Continue reading

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Build the right network

By Stephen Rhodes For some in the social networking circus, success is all about numbers – followers on Twitter, fans on your Facebook page or contacts on LinkedIn. It’s a myth that you need a large network to succeed. What … Continue reading

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Filed under Networking, Stephen Rhodes

Big Brother and Social Media

By Stephen Rhodes Big Brother is watching and we seem determined to help. Social media has kicked the stuffing out of privacy laws, notwithstanding Facebook’s recent mea culpa. Even then, while Facebook has broadened our options, they still hold most … Continue reading

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Filed under Privacy, Stephen Rhodes

Eating elephant morsels 140 characters at a time

By Stephen Rhodes To build on yesterday’s post about the changing world of marketing , I want to say that most business people I talk with are afraid of Social Media because it seems complex and involved. And it may … Continue reading

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Filed under blogging, Communications, Facebook, social media, Stephen Rhodes, twitter

Bedlam in the boardroom

By Stephen Rhodes Emerging trends like Twitter and Facebook cause bedlam in the boardroom. The big brand names so want to be trendy, hip and with it – at least those that view young people as their primary target group. … Continue reading

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Filed under Facebook, Marketing, social media, Stephen Rhodes, twitter

Twittering in Twillingate

By Stephen Rhodes In our recent newsletter ,  I talked about how social media has taken the marketing world by storm and how traditional marketing tools like newspapers, radio and television are struggling in this economy. This idea of trusted … Continue reading

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Filed under Marketing, social media, Stephen Rhodes

1984 – 25 Years Later

By Jeff Bowman Eric Arthur Blair had it right all the way back in 1949. Maybe the year was a little off, but he knew that personal privacy would be severely compromised in the years to come. The issue today, … Continue reading

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Filed under Jeff Bowman, Media, social media