Tag Archives: Market research

Spying or Market Intelligence?

By Jeff Bowman As a second generation business owner, I tend to put a great deal of stock in tried and true methods of business development and enhancement.  That doesn’t mean that I don’t use the technology of today to … Continue reading

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Filed under Jeff Bowman, Strategic Planning

Market research on the fly

By Stephen Rhodes A customer is not always right, despite the popular saying. But beware the business that doesn’t listen to its customers. Jeff Bowman, in Monday’s column, says the cost of selling additional products to an established client is … Continue reading

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Filed under Marketing, Stephen Rhodes