Tag Archives: newspapers
Newspapers are still dying. Honest
By Stephen Rhodes Ross Dawson, a self-described leading futurist, entrepreneur, keynote speaker and best-selling author says newspapers, as we know them today, have one foot in the grave and the other poised for resurrection, on an iPad or similar device. … Continue reading
Filed under advertising, Media, Stephen Rhodes
No one will pay for Twitter
By Stephen Rhodes Millions of Americans use Twitter — but they won’t pay for it according to the annual study of the impact of the Internet on Americans by the Center for the Digital Future. Some 49 percent of Internet … Continue reading
Filed under Facebook, Media, Stephen Rhodes, twitter
Radio ain’t dead, but newspapers?
By Stephen Rhodes Ok radio ain’t dead; we missed that one. And it appears we might have been a little premature on the demise of newspapers. Canwest’s publishing division, which includes the National Post and several of the Canada’s other … Continue reading
Filed under Media, Stephen Rhodes
The death of newspapers
By Stephen Rhodes The Chicago Tribune plans to cut another 20% of its newsroom staff in yet another bid to reduce expenses amid continuing advertising declines, Huffington Post reported yesterday. The expected cuts are the latest attempt to reduce expenses … Continue reading
Filed under Media, Stephen Rhodes
The really thin market
By Stephen Rhodes A friend of mine and former colleague in the newspaper world used to train advertising sales people in the value of repetitive advertising, a concept he called The Thin Market, not to be confused with a thin … Continue reading
Filed under Sales, Stephen Rhodes
Giving back at Twitter
By Stephen Rhodes In the late 90s I was a daily newspaper publisher and head of new media for two other dailies in Southwestern Ontario, when new media was all the rage. Newspapers were still struggling with the notion of … Continue reading
Filed under Marketing, Online marketing, Stephen Rhodes, Uncategorized
Dinosaur or dynamo?
By Stephen Rhodes Much is being written about the decline of newspapers in recent weeks. Time wrote a story recently that predicted the 10 major newspapers most likely to fold or shut their print operations and only publish online. See … Continue reading
Filed under Marketing, Stephen Rhodes, Uncategorized
Stephen Rhodes
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Stephen Rhodes
