Tag Archives: point of differentiation

Macho Man Marketing

By Jeff Bowman Professional wresting has been an interest of mine for over 40 years.  From the days of Lord Athol Layton, The Sheik and Abdullah the Butcher to most recently, the baby faces and heels of the 90’s including … Continue reading

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Filed under Branding, Innovation, Jeff Bowman, Marketing, Sales

Get off the mat, you’re not dead yet

By Stephen Rhodes Get off the mat, you’re not dead yet. Just resting. The economy has tanked, although we keep getting these annoying little signs of encouragement, jobs are disappearing at an alarming rate and consumers have stopped spending. Take … Continue reading

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Filed under Marketing, Stephen Rhodes

Measure twice and cut once

By Stephen Rhodes Measure twice and cut once. My Dad use to say that. And while his advice often came right after some woodworking blunder, we can all appreciate it for its common sense. It’s sound advice for a small … Continue reading

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Filed under Stephen Rhodes, Strategic Planning