Tag Archives: Price
I’m Mad as Hell and I’m not going to take it anymore!
By Jeff Bowman Unique selling point, differentiation, value proposition and customer satisfaction are all terms common to sales and marketing professionals. In an environment where we are easing out of a recession, consumers clamor for value in whatever they buy. … Continue reading
Filed under advertising, Customer Service, Jeff Bowman, Marketing, Sales
Value comes at a price
By Stephen Rhodes Businesses face great temptation to lower their prices during in poor economic times. In recent weeks it seems that everything is on sale or just reduced, or 50 per cent off. Some of it is seasonal, of course, but … Continue reading
Filed under Branding, Managing, Sales, Stephen Rhodes
Stephen Rhodes
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Stephen Rhodes
