Tag Archives: Salvation Army
Trust in charitable brands
By Stephen Rhodes The big not- for- profit brands in our country have built a trust among their followers and supporters. The biggest brands, YMCA, Salvation Army and United Way have strong social capital. I have manned a Salvation Army … Continue reading
Filed under Branding, not-for-profit, social capital, Stephen Rhodes
Building social capital for non-profits
By Stephen Rhodes Non-profit organizations need to build social capital to ensure a long life. Social capital is about creating value for your community. Moreover, the community has to agree you bring value. Many non-profit groups work in a cocoon, where … Continue reading
Filed under No-for-Profit, not-for-profit, social media, Stephen Rhodes
Stephen Rhodes
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Stephen Rhodes
