Tag Archives: social capital

Building social capital for non-profits

By Stephen Rhodes Non-profit organizations need to build social capital to ensure a long life. Social capital is about creating value for your community. Moreover, the community has to agree you bring value. Many non-profit groups work in a cocoon, where … Continue reading

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Filed under No-for-Profit, not-for-profit, social media, Stephen Rhodes

Giving back at Twitter

By Stephen Rhodes In the late 90s I was a daily newspaper publisher and head of new media for two other dailies in Southwestern Ontario, when new media was all the rage. Newspapers were still struggling with the notion of … Continue reading

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Filed under Marketing, Online marketing, Stephen Rhodes, Uncategorized