Tag Archives: social media

Is Twitter Right for My Business?

By Jeff Bowman I have presented to many companies and organizations over the last year on the value of Twitter to their outreach and marketing agendas. I hear the same question with every group, “Is Twitter right for my business?”  … Continue reading

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Filed under Communications, Jeff Bowman, Marketing, Media, Sales, Social Networking, twitter

The Customer Service Experience

By Jeff Bowman I had the pleasure of taking part in a podcast on the value of blogging for businesses last Friday. I had known about the recording for a couple of weeks, however it didn’t dampen my enthusiasm for … Continue reading

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Lost in the new world of advertising

By Stephen Rhodes More and more, I hear clients talk about being lost when it comes to the latest trends in marketing, meaning, of course, social media. It reminds me of the mid 90s when many small businesses migrated to … Continue reading

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Seeking Free Advice, Consultants Need Not Reply

By Jeff Bowman Has the evolution of social media tools brought us to the brink of seeing the business consultant on the verge of extinction? As strange as that may sound, it could happen. As a business consultant my job … Continue reading

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Filed under advertising, Branding, Jeff Bowman, Managing, Marketing, Online marketing, Sales, social media

Jump into social media, but use both feet

By Stephen Rhodes A few weeks back I wrote a post about the poor communication habits of  some  fairly large companies Rogers, Toyota and Pampers. And  I mentioned that both Toyota and Pampers were struggling with online campaigns. Chris Lake … Continue reading

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Listening is the new frontier

By Stephen Rhodes Good listeners are almost always better at most things in business than bad listeners. Over at the Ric Centre blog, where I occasionally guest blog, Ken Sweeney posted on why it’s important to Listen to your Constituents. … Continue reading

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Social Media – re-inventing social skills

By Jeff  Bowman The boom in social media has brought about some changes in the social growth and development of social skills in today’s youth. Recently, I worked with several young entrepreneurs with both High School and some College or … Continue reading

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Customer dis-service. Seller beware!

By Jeff Bowman I once had a wonderful experience with a customer service representative from a local store that I frequent.  The woman was courteous, smiling, had a sense of humour and seemed to genuinely care about my concerns. The … Continue reading

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Eating elephant morsels 140 characters at a time

By Stephen Rhodes To build on yesterday’s post about the changing world of marketing , I want to say that most business people I talk with are afraid of Social Media because it seems complex and involved. And it may … Continue reading

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Filed under blogging, Communications, Facebook, social media, Stephen Rhodes, twitter

The changing world of marketing

By Stephen Rhodes I spoke to a group of business leaders last week about the rise of social media and I was encouraging these influencers to add social media to their marketing mix. During question time, one wag suggested that … Continue reading

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