Tag Archives: trust
Building Business The Mike Holmes Way
By Jeff Bowman I have said over and over again that trust is the glue that binds business relationships. The overarching goal of any business activity whether it be sales, marketing or networking is to develop a level of trust … Continue reading
Filed under B2B, Customer Service, Jeff Bowman, Marketing, Networking, Sales, Stephen Rhodes
Who do you trust?
By Stephen Rhodes Do you trust your neighbour, your doctor, minister and mechanic? Would you take advice from your mechanic on a new doctor, or your doctor on a new church? Throughout our lives we build relationships with people. We … Continue reading
Filed under Stephen Rhodes
Trust in charitable brands
By Stephen Rhodes The big not- for- profit brands in our country have built a trust among their followers and supporters. The biggest brands, YMCA, Salvation Army and United Way have strong social capital. I have manned a Salvation Army … Continue reading
Filed under Branding, not-for-profit, social capital, Stephen Rhodes
The more things change…..
By Stephen Rhodes Re-posted from our newsletter The more things change, the more they stay the same. In communities, or as Wikipedia says, groups of ” interacting organisms sharing an environment,” we recognize the need for people to come together, … Continue reading
Filed under social media, Stephen Rhodes
The courting ritual
By Stephen Rhodes In our last newsletter my partner Jeff Bowman talked about the value of building trust when including Social Media in your marketing portfolio. It’s really no different than the time and effort required to build trust in … Continue reading
Filed under Marketing, social media, Stephen Rhodes
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