Tag Archives: value proposition
I’m Mad as Hell and I’m not going to take it anymore!
By Jeff Bowman Unique selling point, differentiation, value proposition and customer satisfaction are all terms common to sales and marketing professionals. In an environment where we are easing out of a recession, consumers clamor for value in whatever they buy. … Continue reading
Filed under advertising, Customer Service, Jeff Bowman, Marketing, Sales
At what cost Air?
By Jeff Bowman There are some levels of customer service that can’t be breached. Sacred. One of the last bastions of free extra value has gone the way of the Dodo. I am fortunate enough that I grew up in … Continue reading
Filed under Branding, Customer Service, Jeff Bowman, Sales
The Warranty, a sign of a good business
By Jeff Bowman With every product comes some form of a warranty, whether it is expressed or implied, limited or unlimited. However the mere existence of a warranty means nothing if the company who made, sold or traded the product … Continue reading
Filed under Branding, Customer Service, Jeff Bowman, Manufacturing, Marketing, Sales
Where can I find a new Merlin?
By Jeff Bowman The day finally arrived, without much fanfare or celebration, but an old friend has been put to rest. Merlin had performed admirably, and when I say admirably, it may be an understatement. We first took possession of … Continue reading
Filed under Environmental, Jeff Bowman, Manufacturing, Sales, Sustainability
We have a value winner!
By Jeff Bowman Businesses probably spend more time than they should trying to figure out their value proposition. We are bigger, stronger, softer, cheaper, more improved, greener or care more about our customer. You have heard all the motherhood statements … Continue reading
Filed under Branding, Customer Service, Marketing, Sales
Stephen Rhodes
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Stephen Rhodes
