The recession is forcing many companies to tighten their belts while they consider alternatives to big budget marketing programs. Social media is a growing phenomenon that provides rapid word of mouth at a fraction of the cost of traditional approaches.
Oh yeah. It works. And if this recession runs for any length of time, social marketing may become entrenched in the marketing toolkit and that doesn’t bode well for traditional marketing tools once recovery begins.
Jeremiah Owyang, a senior analyst with Forrester Research, blogs on a new report that concludes that more than 50% of marketers plan to increase spending on social marketing, while a further 40% will spend the same in the next year. That’s strong evidence that social marketing has arrived.
Read the full report on Jeremiah’s blog at http://tinyurl.com/dykb5o
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