Be there or be square

By Stephen Rhodes

What school kid today doesn’t wear a brand on their sleeve? Kids get brands. It’s about status, symbols, being hip.

Be squareMost brands don’t get kids, even though many pretend to. Social media, like Facebook and Twitter for example, has elevated branding to conversations in cyberspace, where in a 140 characters your brand can be relegated to the flotsam and jetsam of yesterday. You can go from hero to bum in about as long as it takes to text …bought abc product today and it sucked …

Creating dialogue in communities and inviting feedback is the future of marketing. Be not afraid of kids. Simple talk to them where they reside.

Be there or be square.

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Filed under Marketing, social media, Stephen Rhodes

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