Seth Godin is one of America’s distinguished marketing experts. He is an original thinker. His blog is entertaining, thoughtful and pointed.
Yesterday he talked about Death Spiral! -the panic that often sets in when business goes bad. No one says it better.
“Right this minute, you still have some cash, some customers, some momentum… Instead of squandering it in a long, slow, death spiral, do something else. Buy a new platform. Move. Find new products for the customers that still trust you.
Change is a bear, but it’s better than death.”
Better yet, read the whole thing. Death Spiral!