Seth Godin is one of America’s distinguished marketing experts. He is an original thinker. His blog is entertaining, thoughtful and pointed.
Yesterday he talked about Death Spiral! -the panic that often sets in when business goes bad. No one says it better.
An excerpt:
“Right this minute, you still have some cash, some customers, some momentum… Instead of squandering it in a long, slow, death spiral, do something else. Buy a new platform. Move. Find new products for the customers that still trust you.
Change is a bear, but it’s better than death.”
Better yet, read the whole thing. Death Spiral!
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Stephen Rhodes