Get Dragon ready

By Stephen Rhodes

The Dragon’s Den on CBC is a fun TV show that teaches the great unwashed a bit about the dog eat dog world of venture capital.

Dragon's DenThe Dragons, of course, ramp it up for television but their fundamental approach is sound business. These people didn’t make millions individually by taking stupid risks.

So, how is it so many presenters know so little about the world of investment? I can’t imagine the Dragons are their first stop along the food chain so I am assuming TV needs fodder for the machine. If every pitch was good, where would the drama be?

The successful candidates  have an innovative idea, a good presentation and a plan of sorts.

Be prepared. It’s a lesson for anyone entering the business world. Know your product or service and get help if need be to go to market.

Also check out RIC – Research Innovation and Commercialzation Centre in Peel Region. They help entrepreneurs prepare to take innovation to market in the areas of advanced manufacturing, aerospace, life sciences and technology.

Are you Dragon ready?

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Filed under Managing, Sales, Stephen Rhodes

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