By Stephen Rhodes
Emerging trends like Twitter and Facebook cause bedlam in the boardroom.
The big brand names so want to be trendy, hip and with it – at least those that view young people as their primary target group. They want to be out in front even if they don’t know what they want to be out in front of.
If you are standing on that precipice, look before you leap. It’s tempting to want to jump in but like any other marketing strategy, it takes thought and attention to detail. Back to the basics – who is your target audience, what’s the best way to reach them and what do you want to say? Social Media provides great communication tools but make sure it’s the right fit for your business.
I remember when newspapers first jumped into the web arena. They didn’t understand the medium, saw it primarily as a threat, but decided they needed to be there. Some newspaper groups across North America launched complex websites; but by holding content until the morning newspapers hit the stand, failed to recognize the real benefit of the Internet – immediacy. Expensive, labour intense websites, that essentially weren’t relevant, were scaled back during the last recession.
Even today, most newspaper websites don’t understand that the Internet isn’t a complimentary product line. It is the product line.
Think about how these new tools can help your business. Do a little research. Don’t just jump in blindly.