By Stephen Rhodes
Jay says the 15 second elevator pitch is dead, but like the proverbial parrot skit of Monty Python fame, I think it’s only resting. Most people I know couldn’t summarize their business in 15 seconds if, to borrow from the clan Python, you put 4,000 volts through them.
The elevator pitch is based on the idea that you should be able to describe what your business does in the time it takes for an average elevator ride.
Jay says 120 character descriptions will be the norm of the future, which seems to be the developing attention span of the new generation. Those of you familiar with Twitter will say eh what, it’s 140 characters, but Jay wants to leave room for retweeting.
The bulk of business is done face to face and I don’t see that changing any time soon. Twitter, Facebook, Blogs are all great tools to open doors but you only get one chance to make a good first impression, so it’s important to be prepared, thoughtful and articulate.
For fun, take Jay’s challenge and describe your business in 120 characters in the comments section. It will help you get to the nut of what you do. And that’s a start.