Dead parrots and 15 second pitches

By Stephen Rhodes

I read  Jay Baer’s blog last week on “Get Shorty – The Elevator Pitch is dead” and it reminded me of how ill prepared most business people are when it comes to summarizing what they do for a living.

DeadParrotJay says the 15 second elevator pitch is dead, but  like the proverbial parrot skit of Monty Python fame, I think it’s only resting. Most people I know couldn’t summarize their business in 15 seconds if, to borrow from the clan Python, you put 4,000 volts through them.

The elevator pitch is based on the idea that you should be able to describe what your business does in the time it takes for an average elevator ride.

Jay says 120 character descriptions will be the norm of the future, which seems to be the developing attention span of the new generation. Those of you familiar with Twitter will say eh what,  it’s 140 characters, but Jay wants to leave room for retweeting.

The bulk of business is done face to face and I don’t  see that changing any time soon. Twitter, Facebook, Blogs are all great tools to open doors but you only get one chance to make a good first impression, so it’s important to be prepared, thoughtful and articulate.

For fun, take Jay’s challenge and describe your business in 120 characters in the comments section. It will help you get to the nut of what you do. And that’s a start.

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6 responses to “Dead parrots and 15 second pitches

  1. Thanks very much for the link and the mention. I’m a big Python fan, and this is the first time I’ve ever been in the same paragraph. Thanks!

  2. Logistics Associates specializes in transporting trade show booths and other freight to and from the Trade Show venues throughout Canada and the US.

  3. At Mississauga Board of Trade I work for YOU.

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