The courting ritual

By Stephen Rhodes

In our last  newsletter my partner Jeff Bowman talked about the value of building trust when including Social Media in your marketing portfolio.

It’s really no different than the time and effort required to build trust in a networking group. Your new friends need to know something about you before they are likely to stake their reputation by referring you to one of their customers.

Little Boy With BouquetNetworking online or in person is not about the hard sell. If you are hoping to establish long-term relationships your need to do little courting first. A kiss on the first date is out of the question.

So, as Jeff says, limit how much you talk about yourself – or your products and services –and provide ways to help others instead. Be an expert, a resource for others and you will be surprised how that will build a following.

Look for micro communities –social communities that are relevant to your business. Get involved. Leave comments, so people will see you as an expert. If you submit content, make sure it’s useful and unique.

Social media takes work. And initially, it will seem a little daunting, but the results will come with diligence. Like face-to-face networking, the return on investment will take some time to materialize. But, it’s well worth the effort.

Chris Brogan and Julien Smith, have written an excellent book Trust Agents on how to build trust. These two fellows are well ahead of the curve on what undoubtedly is the new frontier of marketing. I see the Canadian Amazon link shows it’s temporarily out of stock. Be patient or check this link.

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Filed under Marketing, social media, Stephen Rhodes

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