By Stephen Rhodes
Imagine a world where you can get instant feedback from your customers.
“We love what you are doing! We hate what you are doing! I am a customer for life! You ruined my life!”
Social Media provides that kind of instant feedback and for many it’s scary. It’s the biggest concern I hear from clients who are still struggling with the notion of engaging their customers in conversation – creating an opportunity for dialogue.
“What happens if they say something negative?”
We have all read those travel reviews, when hunting for an inexpensive week in the sun at the sick and tired point of winter. The less than $1,000 a week, all-in price tag seems to good to be true.
The reviews vary wildly from “our greatest vacation ever” to “this is the worst vacation I have ever had,” which begs the question about expectations. For me, the big sale, less than $1,000, all-inclusive suggests it’s not fine dining and 5 star accommodation. Still, I read the reviews because I want to know what people, who have actually been there, think about the place.
As a business owner, I want to know what my customers think. Otherwise they quietly walk into the sunset and I never hear from them again.
Do you dialogue with your customers?