I spoke to a group of business leaders last week about the rise of social media and I was encouraging these influencers to add social media to their marketing mix. During question time, one wag suggested that Facebook and Twitter were passing fads and unlikely to last very long.
Behind the comment was a resistence to change – the fear that something unknown might get in the way of comfortable routine.
Of course there are fads. Look at MySpace or AOL. And others undoubtedly will come and go. But the world has changed and those who embrace it will have a better chance of succeeding in business than those who cling to that old comfortable shoe.
I would like to hear your opinions about social media tools and how you are using them to enhance your business.