To build on yesterday’s post about the changing world of marketing , I want to say that most business people I talk with are afraid of Social Media because it seems complex and involved. And it may seem a little daunting to someone with minimum online skills.
There has been so much written about Social Media over the last 12 months and it’s easy to feel uneasy and out of touch. I can’t keep track of the daily how tos on Twitter, Facebook, LinkedIn, You Tube and Flickr.
Think of it as an elephant, and we all know how to eat an elephant.
Amber Naslund at Altitude Branding has an excellent primer called The Social Media Starter Kit. Download it and use it as a starter and a refresher. Follow Amber on Twitter and subscribe to her blog. She can teach you a lot.
In the beginning you want to listen and observe. Build your own community by following or subscribing to people who speak to you. When you feel comfortable, talk back, share and contribute. Find your own voice.
Let me know what you think of Amber’s starter kit? Or let Amber know.