Hey, are you listening out there?

By Stephen Rhodes

My partner Jeff Bowman, a sales specialist with lots of experience, often talks about the value of listening.  Listen to your clients needs and respond. To do that you have to be listening. That is ears up.

Have you ever had a sales person keep talking after you have said yes  or have someone try to sell you duct cleaning after you have told them you have no ducts.

Our world is full of these one way monologues. None listeners. Traditional marketing invented the game. They talk, you listen. Need not reply.

Social Media is gaining currency because it invites dialogue. Two-way conversation. To have a conversation, you have to listen.

A guy I listen to a lot in the realm of Social Media is Chris Brogan. For people, still hesitant about social media, and paralyzed by the death spiral of technology, Chris has a simple message. Listen. Share. Participate. Create Content.

His blog post How Much Time Should I Spend on Social Media talks about listening and in a link from that post Grow Bigger Ears in 10 Minutes he explains how to do that online.

Are you listening?

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1 Comment

Filed under social media, Stephen Rhodes

One response to “Hey, are you listening out there?

  1. Pingback: Point your antenna at these pundits « The Marketing PAD

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