My partner Jeff Bowman, a sales specialist with lots of experience, often talks about the value of listening. Listen to your clients needs and respond. To do that you have to be listening. That is ears up.
Have you ever had a sales person keep talking after you have said yes or have someone try to sell you duct cleaning after you have told them you have no ducts.
Our world is full of these one way monologues. None listeners. Traditional marketing invented the game. They talk, you listen. Need not reply.
Social Media is gaining currency because it invites dialogue. Two-way conversation. To have a conversation, you have to listen.
A guy I listen to a lot in the realm of Social Media is Chris Brogan. For people, still hesitant about social media, and paralyzed by the death spiral of technology, Chris has a simple message. Listen. Share. Participate. Create Content.
Are you listening?