Social Media tool’s like Twitter present tremendous opportunities for community-building in the not-for-profit world.
Here is an example of how Ashoka- Innovators for the Public uses Twitter to fulfill its mission of creating an Everyone a Changemaker™ world.
Tom Dawkins outlines their strategy in a guest post on Beth Kanter’s blog –Beth’s Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change. He is the Digital Marketing Strategist at Ashoka, where he is focused on using social media to help create an Everyone a Changemaker world.
Ashoka uses stories and examples of the world’s elite social entrepreneurs to inspire people to action, sharing lessons and opening up the innovation process to more people. Twitter was an ideal fit in their outreach and communications strategy.
“… we have the opportunity to bring together diverse insights and experiences to help map the most effective way forward in tackling many of the world’s most pressing challenges.”
“The approach was to be as human as possible, highlighting not only our Fellows but our staff, and empowering them to be more effective advocates. This was also the chance to share news in a more timely fashion, as well as to proactively reach out and form connections, answer questions, and spark conversations.”
Ashoka’s Twitter goals
- be timely
- be human
- be proactive
- convene our community
“we still have a lot to learn about Twitter and the microblogging medium will continue to evolve in interesting ways. What is clear is that a platform that allows people to connect with one another and talk about the things they care about is a platform made for social change, a place where we can build constituencies and communities capable of collaboratively creating a better future. In other words, it is a place for changemakers, and for building an Everyone a Changemaker world.”
Read his full guest post.
How do you use Twitter to achieve your organization’s goals?