Can you handle the truth?

By Stephen Rhodes

Do you talk to your customers, I mean really talk to them?

Most of us in business would say we talk to our clients. We may even conduct online or in-store surveys. Bigger companies might employ a telemarketing firm to get customer feedback.

Most of it is lip service, because we never really get to know our customers’ needs with online surveys.

You want the truth right? Warts and all.

Create a deeper dialogue with your customers if you really want to know what they think. Don’t shoot the messenger and don’t make excuses. And be prepared to answer the bell when they are critical.

Be a good listener. Hear what they are saying, not what it is you think they are saying. That’s why salespeople aren’t always great at gathering this kind of market intelligence, because they are too busy trying to get the sale.

And take action. There is nothing worse than creating great dialogue and then ignoring the outcome. It’s like asking for someone’s opinion and dismissing it because it doesn’t match your own. Start with their needs first, not your own, and re-engineer your company, products, service to match what your customers want.

Don’t get defensive.¬† Figuring out what customers really want is easy if you are prepared to listen. The truth may hurt, at first, but it likely means your survival.

Can you handle the truth?

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to FurlAdd to Newsvine

Advertisements

Leave a comment

Filed under Customer Service, Stephen Rhodes

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s