Shields down, listen up

By Stephen Rhodes

Kirk,  Picard, Janeway, Archer and Sisko were all good listeners. When faced with some enormous threat to the universe, their approach was first to diplomacy. Shields down, listen up.

It works equally well in business.

Small businesses have an advantage over larger ones because typically their relationships with customers are more intimate, hands on. To benefit from this leg up you have to drop the shields and be prepared to listen to what your customers want to say to you.

Do you make it easy for them to contact you? Do you take their calls?

Do you have a small advisory group of customers to bounce ideas off over breakfast once a quarter?

Do you invite their opinion in your literature, and online through blogs, tweets, surveys  and forums?

Drop the shields and put your Spockian ear to the wall. Listening will make you a better company and build long and prosperous relationships.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to FurlAdd to Newsvine

Advertisements

Leave a comment

Filed under Stephen Rhodes

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s