For some in the social networking circus, success is all about numbers – followers on Twitter, fans on your Facebook page or contacts on LinkedIn.
It’s a myth that you need a large network to succeed. What you need is a smart network.
So, think about how you network in the real world and online. Target the most influential people in your business world and determine how to reach them. Check Twitter, Facebook and LinkedIn to see if they use these services. Are they members of the local Chamber of Commerce or some other business association?
Find a way to be where they are, or to reach out to them, and build a network of people with influence.
The right network will make a difference.