Of dandelions and commerce

By Stephen Rhodes

The marketplace works. The hot item this spring? The dandelion puller.

A year ago the Ontario government introduced its cosmetic pesticides ban, which took effect on Earth Day, April 22, 2009.

The government, in its wisdom, says the use of pesticides to control weeds and insects for purely cosmetic reasons presents an unnecessary risk to our families and pets, especially when we can have healthier lawns and gardens without chemicals.

The provincial ban overrides municipal pesticide bylaws, establishing one clear set of rules.

Enter the ubiquitous dandelion. My lawn this year was coated in these little hardy yellow beauties. Growing without fear. Heads tall and proud and yellow.

Well, when someone hands you a dandelion, make wine.

It doesn’t take long for the captains of industry to recognize the aging Baby Boomer generation is ill-suited for the  back-breaking work of dandelion extraction.

Everywhere, I look this spring  – on TV, in flyers and newspapers – the dandelion puller is promoted as the tool to eradicate Taraxacum officinale. Pull them out by their roots.  Problem solved from a comfortable standing position.

Are there new opportunities about to pop up for your business? Keep your ear to the ground. And, if you can’t get that low, I have a tool for you.

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