Been AWOL awhile adjusting to the time demands of my volunteer role as President of The Brampton Board of Trade (BBOT). www.bramptonbot.com
Of all the things we (BBOT) do as an organization to support businesses – advocating with governments on their behalf, organizing networking events to bring members together, providing speakers and workshops to provide a learning and an enriching environment – I have come to the conclusion that the thing we need to do most is connect our members to our members. We are first and foremost an enabler.
I was already heading down this road as I look to give new meaning to the role of The Board of Trade, (Chamber of Commerce if you are reading this from away). What it kick-started for me was the need to do that in my own business.
I am a long time supporter of networking, as a business builder. Connecting with people in person, online, using social networking tools like Twitter and Facebook, LinkedIn is Business 101, especially for small and medium-sized businesses.
It’s not instant gratification. Paying it Forward is a long-term business strategy so don’t expect that people you meet will respond to a hard sales pitch. They respond to trust. Read Brogan’s book Trust Agents. No, I am not getting a commission, I just think this guy has his finger of the pulse of modern communication.