Try real facetime with your customers

By Stephen Rhodes

OK, hold the fort. You are tweeting 10 times a day. You update your Facebook page 5 times a day. You write a blog twice a week and … are still waiting for floodgates to open.

No one writes, no one calls. In fact, you’re wondering if anyone is listening at all.

Most businesses today are better at capturing basic information about their customers than they used to be. Name, address, a phone number and/or an email.

It takes time to build an audience in Social Media. It takes two seconds to pick up the telephone.

Imagine a customers’ reaction when you call to ask for their opinion on a new service or product line. No sales pitch. I just want to know what you think.

Technology can become an excuse for not talking to our customers.

Do you let that happen?

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