Spring brings renewal, and with it I like to take the opportunity to renew some business practices, renew business relationships and the energy and vigour required for a successful business to thrive. The Spring Scavenger Hunt is an excellent way to accomplish some of these objectives, as it provides you with some realistic goals to achieve in a way that is creative and fun, and doesn’t seem so much like “work”. Give it a shot!
My scavenger hunt list is simple, commonly found and recognizable items to search out for your business. What makes it unique, is that you set your own numbers and timetable for completion. For small businesses, you are competing against yourself. For larger business, you can create teams in the office, sales teams or management teams to compete against each other. Like all scavenger hunts, there should be a reward for a job well done -a dinner out on the company, a round of golf or, perhaps, a shopping voucher from a local store. Put a little fun and excitement into the office to mark the turning of the season!
____ New Clients
____ New qualified Prospects (can’t be the same as #3)
____ Referrals from existing clients
____ Testimonials about your product or service
____ New uses/users for your product or service
____ Recognizable ways to expand your local community involvement
____ Things you didn’t know about your competitors
____ Ways to make the office environment more fun to work in.
That’s it. 8 items that, if found will generate more revenue for your business. This isn’t just a fun game, make sure that once the list is complete you utilize everything you have found. New clients and prospects speak for themselves in terms of business growth. The ability to generate referrals is an indicator of how well you have developed current client relationships. Testimonials can be used (with permission) on websites, literature, and new prospect presentations. Every company can find new users or uses for your product or service if you think hard enough. Check out http://www.wd40.com/files/pdf/wd-40_2042538679.pdf to see what I mean! New uses translates to more volume sold, as does new users. Community involvement builds social capital for your business. Knowing more about your competitors allows you to capitalize on any weakness you might uncover. Finally, making the office more fun to work in reduces stress, increases creativity and productivity. What business can’t use more of that!
Good luck with the hunt! I’d love some feedback on how it worked for your business!