Without creativity, small businesses lose their competitive advantage in a tight marketplace. The ability to review, quickly analyze, gather feedback and make creative decisions that impact the way you do business is critical for smaller businesses.
The problem is that those of us who consider ourselves creative are often stifled by others around us, or our managers, who feel that the only good idea is their own. In a previous blog, I wrote about Bad Bosses, and their tendency to limit the amount of free thinking that their employees can do, which in turn limits the potential growth and development of great business concepts.
In the Creativity workshops I facilitate, it is quite surprising that most people don’t think of themselves as creative at all. In fact they believe they may possess an infertile mind when it comes to the weird and wonderful. It only takes one or two questions before they realize just how creative they can be, when they are “allowed” and in fact encouraged.
- Do not accept a single answer to any problem, there are always alternatives.
- Do not accept what has always been accepted as correct. Sacred cows make great steaks!
- Always ask yourself “What if” instead of “Why can’t …”
- Don’t be afraid to play. Be silly. Bring out the child within. Kids can play for hours with the simplest of toys because they make it up as they go along. Don’t you wish someone would tell you to “just go out and play”
- If it ain’t broke …. You aren’t trying hard enough to break it!
- Don’t take negative comments about your ideas to heart. Those naysayers didn’t go through the same creative process you did, so they can’t possibly see all the great positive aspects. I call it the “you’ll fall off the edge of the world” syndrome
All of us are creative in some way. You can’t tell me that you don’t have a creative thought every single day! The true nature of the creative person is shown by what they do with the idea, not just letting it die on the vine. Using the six tips above every day will allow your fertile mind to be bountiful. The most important tip is #6. The Joy of Six! As I was once told “premature evaluation prevents conception”!