I am fascinated by people who create products or services that outwardly seem to have little chance of success, but somehow rise to the occasion. Equally fascinating are the big names that launch products that seem to stray so far for the knitting that you wonder what was going through their heads.
For instance Cosmopolitan knows something about magazines but its yogurt lasted 18 months. Life Savers, one of the top brands in non-chocolate candy and mints, failed miserably in the soda business. Coors Rocky Mountain Spring Water failed because it was missing the key ingredients of barley and yeast. Colgate Kitchen Entrees did not exactly get taste buds tingling. Pepsi AM and Crystal Pepsi ignored the fact that consumers expected their cola to be brown. Bic tried to expand its disposable razors and lighters to disposable underwear? Ben-Gay cream, great for aches and pains, tried an aspirin but the idea of swallowing Ben-Gay was not so appealing. And there was new Coke, the Edsel and the list goes on and on. See Top 25 Biggest Product Flops of All Time .
Then there is Strange New Products and they have a whole list of stuff that is, well, strange like this Automatic Toilet Flusher for cats. Or the hairbrush for bald men. And Bacon Shaving Cream.
We all remember strange products that took off for a while like the Pet Rock?
Harry Potter book series
Michael Jackson’s ‘Thriller’
Mario video game franchise
‘Star Wars’ film series