Traditional marketing is dead. No, really it’s dead. It’s pining for the fjords.
We have all seen what’s happening to newspapers, declining revenues, layoffs. Television is a landscape in flux, with Netflix and alternative online viewing options that bypass advertising, at least for now.
And Content Marketing is rising like the Phoenix – attracting and retaining customers by creating content that attempts to change or enhance a consumer behavior. Fewer hard sells from pitchmen, but rather information that makes the buyer more intelligent.
Building a relationship of trust is important to customers who need information to make smart buying decisions. That’s why networking is such an effective tool in the B2B world. It takes time to build trust but once it’s there, relationships blossom.
Traditional marketing still relies on a we talk you listen. And for most of us, that doesn’t cut it anymore.