A fresh start in 2014

stephen2By Stephen Rhodes
The start of a new year is a time of renewal and for many a period of optimism,  hopefully building on the success of last year.

Ideally, 2014 is the next stepping stone in your long-term plan. For some, it might require an adjustment because plans often require tweeking. Maybe you are ahead of where you expected to be at this point. Maybe not. Either way the start of the year is the perfect time to set in motion a plan that propels your business forward.

If your plan in 2013 fell short of expectations, I hope you were able to assess what went wrong, and adjust. For that to happen you had to set measurable goals that can be evaluated all year long. Quarterly analysis is a good milestone. You also needed to look at the external environment– the local economy and your competitors for example. And talking to your customers for their input can help you determine what you might have done differently.

If your business is ahead of where you expected, it’s important to understand why so you can continue to build on that momentum. So, set goals and measure quarterly. Adjust as required.

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Filed under Marketing, Small Business, Strategic Planning, Uncategorized

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