Most marketing experts believe word of mouth is the best form of marketing. And word of mouth from a trusted source, well, that’s pure gold.
After two years battling the lawn gods I decided to get a company to come in and weed and feed. I happened to mention it to a friend and he told me the company he uses is excellent. I trust him so that’s who I went with and he’s right, they are excellent.
According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising.
If consumers value word of mouth and marketers believe it is effective, then why aren’t marketers more focused on it?
“The problem is that for the last few years, marketers have been focused on “collecting” instead of “connecting.” In other words, brands are too caught up in collecting social media fans and they are forgetting to actually connect with them. Having 100 really passionate fans that love your brand or product is exponentially more effective than having 10,000 “fans” who signed up just to win a free iPad from you,” she says.
So, if you could master the one thing that consumers trust above all others to drive sales for your company — would you ignore it or leave it to chance?
So Kimberly says if you want to win the marketing race in 2015, you need to unleash the power of word of mouth.
Engage, equip and empower, she says. Be part of the conversation, give your customers a reason to talk about you and help them to share the experience with their friends.