Getting naked and making music

stephen2 By Stephen Rhodes

I don’t know Selema Gomez and I am not likely to ever meet her. She is a singer with a new album on the horizon. It seems at the tender age of 23 she has some concerns about how new albums are promoted so to provide a lift she has taken off her clothes. And on Tuesday the Internet was abuzz with the news, a month before the album is to be released. Mission accomplished.

revivalNow, I am not a prude, but I fail to get the connection or why she feels it necessary to make it. The black-and-white image shows a topless Gomez, with her legs crossed and her arms and hair covering her up for modesty. The former Disney star first posted a teaser message, saying “This is my…” before revealing the racy photo with the caption “REVIVAL,” which is the title of her New album.

In a recent interview, she said, “I’m not the best singer in the world, but I know how to translate emotion…I’m just finding my strengths now as an artist. I’m becoming a young woman and I’m comfortable with my sensuality. It’s just kind of not try-hard. It’s just perfect. I think, to me, that was exactly what I want people to see for the next chapter for me.”

All these ex Disney stars feel compelled to tarnish their squeeky clean images.

I know sex sells. 

Selena Gomez has 37 million Twitter followers, 43 million Instagram followers. Why does she need to take her clothes off to sell a record?

tapestryCarole King released one of the best selling albums of all time in 1971. Tapestry sold more than 25 million albums worldwide, won four Grammy Awards, including Album of the Year. In 2003, Tapestry was ranked number 36 on Rolling Stone magazine’s list of the 500 greatest albums of all time.

Carole King had no Twitter or Instagram followers and did not take her clothes off to sell her music.

In the early 70s word of mouth was enough. Tapestry was that good.

 

Advertisements

Leave a comment

Filed under advertising, Marketing, social media, Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s