Federal candidates miss the mark

stephen2By Stephen Rhodes

We are in the longest election cycle in our history. Agony or opportunity for the candidates?

Most of us would say agony, too many TV commercials, door knockers, impersonal phone calls interrupting my day. I wonder if any candidate takes a moment to think about how best to engage the electorate.

federal electionIn the past, I have actually heard candidates say they knocked on every door in the riding. I would like to be a fly on the wall for some of those conversations.

But, is that the best way to engage the electorate?

Most business people understand the value of relationships and how important they are to growing business. Word of mouth is still the strongest marketing tool in the arsenal.

Imagine a candidate with a solid network of supporters who were each asked to talk to 10 friends and they were asked to talk to 10 friends and so on.

I can feel the love.

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Filed under Marketing, Word of Mouth

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