We are in the longest election cycle in our history. Agony or opportunity for the candidates?
Most of us would say agony, too many TV commercials, door knockers, impersonal phone calls interrupting my day. I wonder if any candidate takes a moment to think about how best to engage the electorate.
But, is that the best way to engage the electorate?
Most business people understand the value of relationships and how important they are to growing business. Word of mouth is still the strongest marketing tool in the arsenal.
Imagine a candidate with a solid network of supporters who were each asked to talk to 10 friends and they were asked to talk to 10 friends and so on.
I can feel the love.