By Stephen Rhodes
Some they can actually name, but they aren’t sure why they buy. Some are regulars but little else is known about their buying habits. Some visit out of habit or convenience because that’s more important than price or service.
Imagine if we could sort them all into neat little piles. All those who come here for service to the left. If you are here because of price, head to the right. Quality? Follow me.
Knowing your customers is important. Knowing why they are your customer is even more so.