Never will you ever muck with your brand

stephen2By Stephen Rhodes

iStock_000016561283SmallI said  the other day Knowing your customers is important. Knowing why they are your customer is even more so. And I have often said your brand is what your customers believe it is.

If your customers have come to rely on you for quality and service, resist the temptation to lower prices for short-term return. Once you set the bar lower, it’s difficult to lift it again.  It’s not a sustainable strategy.

So it comes back to building a brand that your customers want and cherish. Build on that reputation and don’t muck with it.

 

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Filed under Branding, Customer Service, Uncategorized

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