By Stephen Rhodes
We are in the longest election cycle in our history. Agony or opportunity for the candidates?
Most of us would say agony, too many TV commercials, door knockers, impersonal phone calls interrupting my day. I wonder if any candidate takes a moment to think about how best to engage the electorate.
In the past, I have actually heard candidates say they knocked on every door in the riding. I would like to be a fly on the wall for some of those conversations.
But, is that the best way to engage the electorate?
Most business people understand the value of relationships and how important they are to growing business. Word of mouth is still the strongest marketing tool in the arsenal.
Imagine a candidate with a solid network of supporters who were each asked to talk to 10 friends and they were asked to talk to 10 friends and so on.
I can feel the love.
By Stephen Rhodes
Labour Day represents the final push for most small businesses. A good, bad, mediocre first 8 months can become magic in the final four.
But it’s unwise to enter the final stage of the year without understanding where you are relative to where you thought you would be at this point. And if that metric is out the window at least where you are to last year.
If you are on your plan and it’s working then great. If not, why not? A plan that isn’t measured is not a plan; it’s a Hail Mary. So, hopefully you have some indication of where your business is not performing and can make adjustments. Look at marketing, online and traditional. Look at sales and customer service. Is it working? Get rid of what isn’t and focus on what is?
Be bold. You have time. Talk to your staff. Talk to your customers. They can all provide input.
And, of course, track any adjustments you make.