Tag Archives: blogging

Up Periscope

stephen2By Stephen Rhodes

I know, you just figured out how to use Twitter, Facebook and Instagram, and then along came Pinterest.

Well there’s a new kid on the block and it could have interesting implications for business.

Periscope, the live streaming video mobile app purchased by Twitter in February of 2015, has been the talk of the town since its official launch on March 26.

PeriscopePeriscope enables you to “go live” via your mobile device anytime and anywhere. The app enables you to become your own “on the go” broadcasting station, streaming video and audio to any viewers who join your broadcast.

Matt Mansfield at Small Business Trends says “Periscope is an app that truly takes advantage of its mobile platform incorporating notifications and location as well as social sharing (on Twitter of course), live discussions and feedback. A Periscope broadcast in full swing is a truly interactive event:”

If you use Twitter and have the gift of the gab, or can entice others to gab about your business, this may be a great storytelling tool. You need a Twitter account and the app downloaded to your Android or iOS device to get started.

Personal Branding Blog has some suggestions

Insider Videos

Display your knowledge by inviting your Twitter followers to see a live video of you demonstrating how your product is made, walking them through non-secure areas of your work site or even sharing a product demonstration.

Live Q&A Sessions

Invite followers to submit questions during your live broadcast. Similar to the “insider video” concept, encouraging questions on the spot is a great way to showcase your industry knowledge and your ability to communicate effectively with clients and peers.

Hold Focus Groups

Are you in the process of developing a new product or service? Periscope enables you to take advantage of live feedback instantaneously, possibly saving you both time and money. Ask users to vote on color choices, give feedback on a prototype and so much more!

Professional How Tos

Build your personal brand as an expert by offering in-the-moment how-to videos. While YouTube is currently king of the how-to, Periscope offers users the ability to ask questions and for clarification on the spot. YouTube cannot do that!

See the whole blog here.

Like all Social Media tools, you have to evaluate which is best for your business. So don’t forget to measure the results.

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Filed under Media, social media

The Customer Service Experience

By Jeff Bowman

I had the pleasure of taking part in a podcast on the value of blogging for businesses last Friday. I had known about the recording for a couple of weeks, however it didn’t dampen my enthusiasm for my first foray into the world of podcasts.  I was recorded for a blogcast entitled “The Customer Service Experience”.

The recording lasted for about 30 minutes, and questions about business blogging, the intent, the relationship to the customer experience and some tips on getting followers for your blogs were discussed from questions posed by the hosts Michelle, Jim and Steve. It was an interesting experience as I sat in my office, phone in hand answering questions and discussing aspect of creating a better customer experience through the information sharing aspects of blogs.

The time flew by, and within what seemed mere minutes, I heard the music start to come in from the background indicating my time had expired.  I hope that I was able to provide some interesting tidbits for the listeners, and that I have gained some exposure outside the normal realm of my facebook, LinkedIn and twitter accounts.

If you would like to give it a listen see below.  I’d love to hear your feedback on my first time!  (You can fast forward through the ads at the beginning)

Listen to
internet radio with Customer Experience on Blog Talk Radio

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Yada yada yada, blah blah blah

By Stephen Rhodes

Writing for a living can be a grind, more so under a deadline, a daily one.

Blogging for some is a profession. For others it’s a tool to promote, market, communicate. Many of the big names write daily.

Blogger Danny Brown wrote recently about how mediocre blogging can still be good.

HemingwayIt’s the quantity vs quality debate. Personally, I am interested in idea exchange and it doesn’t have to be expressed in Hemingway prose or on a daily basis.

I remember when I used to write editorials daily for a newspaper. Some days I didn’t have an opinion. My wife says that doesn’t happen much anymore.

Find your own rhythm and your voice. And share.

What do you think?

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Filed under blogging, social media, Stephen Rhodes

The social media phenomenon

social-mediaBy Stephen Rhodes

The recession is forcing many companies to tighten their belts while they consider alternatives to big budget marketing programs. Social media is a growing phenomenon that provides rapid word of mouth at a fraction of the cost of traditional approaches.

Oh yeah.  It works. And if this recession runs for any length of time, social marketing may become entrenched in the marketing toolkit and that doesn’t bode well for traditional marketing tools once recovery begins.

Jeremiah Owyang, a senior analyst with Forrester Research, blogs on a new report that concludes that more than 50% of marketers plan to increase spending on social marketing, while a further 40% will spend the same in the next year.  That’s strong evidence that social marketing has arrived.

Read the full report on Jeremiah’s blog  at http://tinyurl.com/dykb5o

Photo Credit toputop.com

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Filed under Marketing, Online marketing, Stephen Rhodes, Uncategorized