Tag Archives: CEO Fritz Henderson

Poking GM with a stick

Rhodes croppedBy Stephen Rhodes

Blogger and marketing strategist David Meerman Scott recently posted a piece on five marketing ideas auto giant GM could use to reinvent itself. It was a pointed message that suggested GM was out of touch with the world and needed some guidance on how to reconnect with its customers. A view probably most of us would share.

gm 2GM, apparently, was watching because they invited Scott to visit world headquarters and in the process created a convert.

What’s interesting is that GM, a dinosaur in today’s contemporary marketing theatre, has pulled a few of those long teeth looking for ways to better engage and meet the needs of its customers.

Scott interviewed GM CEO Fritz Henderson. The CEO interview, and three others tell the story of GM’s transformation. Well worth a viewing.

When one of the world’s largest brands recognizes the world has changed, it bodes well for customers everywhere.

Scott is a marketing strategist, speaker, seminar leader, and the author of World Wide Rave and  The New Rules of Marketing & PR. You can also find him on Twitter  @dmscott

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Filed under Communications, Marketing, social media, Stephen Rhodes