By Stephen Rhodes
Over the years I have preached (sorry) about how important it is to measure success. All plans need measurable goals or how will you know if the are working. There are lots of tools available to help measure how your communication/marketing strategy is working online, or even in the traditional media world.
And there is always the opportunity to actually talk to customers to get their feedback.
It’s important to analyze the data to know what’s working and whether you are spending to achieve the best results. It can also help identify opportunities that may not have been part of your original plan.
It takes time to wade through the analysis, particularly with the array of tools available.
Adjustments mid-course can be risky and it’s unlikely you are ready to quickly pull the plug on a plan that just a few months ago was the future of your company. But doing nothing is not an option. You’ll probably overthink it, and come up with several reasons why now isn’t good time to tinker. You will rationalize that you have plausible reasons, and not just excuses.
Push past the paralysis of fear and take a leap of faith, and even if you fail, you’ll farther ahead than if you did nothing.
Measuring your business activity is important. Analyzing the results equally so. Make sure you act on them.
By Stephen Rhodes
George Jonas wrote an article in the National Post recently that began with one of the most memorable lines in movie history – ‘W hat we’ve got here is failure to communicate,” spoken by veteran actor Strother Martin as the prison camp warden in the 1967 Paul Newman movie, Cool Hand Luke.
Jonas charts communication breakdown in the 1960s where it
“loomed large between the generations. It characterized the clean-cut and the hirsute; the love-makers and the war-makers. Suburbanites who cut their grass had little to say to inner city dwellers who smoked theirs. Citizens who were for banning the bomb had no language in common with those who wanted more bang for the buck.”
His column is a joy to read and I suggest you take a look.
It put me in mind of a recent blog by Amber Naslund, Director of Community for Radian6, – The Secret Social Media Skill – where she tells all. The secret?
“Just because Twitter is only 140 characters doesn’t mean that spelling, grammar, and clarity don’t matter. In fact, I’d argue they matter more because you’re communicating in such a compact package, and you’ve only a moment to make an impression (or break it). You can still make your Facebook updates coherent and well-composed. And by all means, if you’re blogging, you’d better be working on the fundamental skill that helps you articulate your thoughts.”
We use communication to build partnerships, intellectual resources, to promote an idea, a product, service, or an organization. A failure to communicate can have dramatic consequences in business for your employees, your clients and your community. Work on developing good communication skills and you will be successful in business.
What is your favourite method to communicate?
By Stephen Rhodes
How is it that picking up a telephone, assuming you can actually get a human being on the end of the line, is such an intensely stimulating experience that we avoid it at all cost?
Is there a more annoying invention than voicemail? Do companies actually think their customers want to be interrogated with 30 questions before they have a chance to talk to a human being – and that’s only if you know how to spell their name in the company directory.
And why is it service companies seem to be worse than anyone else? Try calling the phone company for instance.
First contact is so important for business. I wonder how many people give up after five minutes of frantic fingering through the entrails of a company’s voicemail system. You know things are bad when you end up in the dreaded general mailbox – that black hole of indifference.
Do you make it easy for your customers to talk to you?
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