Tag Archives: Jeremiah OwYang

Becoming An Influential Blogger!

By Jeff Bowman

I’m back at the blogging desk.  I took a break over Christmas to reflect on my previous year’s sum of mind dump in the blogosphere and to try to figure out if I had any impact at all on anyone who may have read one of my musings on business.

It’s not that I think my posts lacked in detail and significant information, just that the responses were limited and the number of people signing onto the blog was less than astronomical. Most importantly, I didn’t get ranked by eCairn in the top 150 Most Influential Bloggers. Geez.

Many of us are destined to spend our lives in the ‘houseleagues” of whatever it is we choose to do.  Still, many of us may be in the top of our class locally – big fish, small pond.  We dream of the big leagues, the equivalent to being at the top of our game, the best in our professional field, The NHLs, the NBAs, heck even the CFLs of the blogging and business world would be a dream come true.

But alas, as I look over the list of the most influential bloggers of 2010, The A Players, the cream of the information world, I realize that I am not likely to reach the summit.  Those with the platinum keyboard, whose blogs are anticipated daily by throngs of information craving souls much like myself, have ruled the roost for a lifetime, which in the blogosphere is really only a couple of years.

So, I wonder what will it take to knock a Kingpin off their throne, or in my case to be ranked in the top million blogs?

I confirmed that the blog pioneers are still very much current and more popular than ever.

In the eCairn list of Most Influential Bloggers of 2008, it is no surprise to find Chris Brogan, Seth Godin, Steve Rubal, Jeremiah Owyang and Brian Solis well placed in the top 8.  Fast Forward to Sept 29th, 2010 and the top 5 in order, are (can you guess?) Chris Brogan, Jeremiah Owyang, Brian Solis, Social Media Explorer and Seth Godin. Listen,  they deserve to be there every year, they are fantastic and prolific bloggers. They have reputations that they have been building for years.

So, I’m dreaming of the big show, working up through the minor leagues and hoping to have an impact, no matter how minute, on someone’s small business.

I will continue to swing away, and offer comments and advice on the marketing, sales and business of today.  I can always hope there is a scout in the stands.  Hey, Ted Williams got discovered on YouTube! Well, not that Ted Williams.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to FurlAdd to Newsvine

Leave a comment

Filed under blogging, Communications, Jeff Bowman, Marketing, Media, social media

Community Managers – the new frontier

By Stephen Rhodes

Customer service is moving into new digs, with a more interesting name in contemporary corporate lingo. Community managers are now charged with building and managing relationships with customers online and not just listening to their complaints.

The relationship building required by a good community manager plumbs new levels when it comes to customer service.  It involves listening and responding to customer needs. It involves brand evangelism, finely honed communication skills and an active role in product and service development.

So, customer service today is about creating dialogue with your customers before they get upset at some miscues in service. By engaging them you create  ownership or at least better understanding.

Blogger Jeremiah Owyang wants to celebrate community managers. In a recent blog Community Manager Appreciation Day #CMAD (Every 4th Monday of Jan) he says these guardians of brand have passion for customers.

The title matters not, whether it’s online customer advocate, online customer support, company evangelist, disgruntled customer handler. Instead, focus on what they do: A customer advocate willing to help regardless of where they are online.”

Not all companies embrace this open dialogue with customers. Some are afraid of opening Pandora’s box. The job itself seems never-ending and an emotional drain, says Jeremiah, because customers never stop having problems.

He has some advice for companies that adopt this new approach to online customer service . Learn more by reading the Four Tenants of Community Managers.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to FurlAdd to Newsvine

Leave a comment

Filed under Customer Service, Stephen Rhodes