By Stephen Rhodes
Back scratching is at core of social media. That is, mutual back scratching.
Most small businesses that I have met are still scratching their head over the use of social media. Many are there because they feel they need to be but haven’t yet figured out that these tools – Twitter, Facebook, Instagram, Pinterest, LinkedIn- are not just billboards to advertise their wares.
Eventually people will tire of your self promotion and stop reading your posts. To be effective in any of the social media platforms, you must share not only your own content but also that of people following or liking you. It’s about dialogue and not monologue- providing people an opportunity to talk to each other over shared values, emerging trends, business opportunities, even quality of service.
Online reviews, and referrals can carry enormous weight. So, be sure to acknowledge praise when you get it and most importantly, respond quickly and efficiently to any customer concerns or problems.
To do that you need to be scratching a few backs.