Tag Archives: Seth Godin

Becoming An Influential Blogger!

By Jeff Bowman

I’m back at the blogging desk.  I took a break over Christmas to reflect on my previous year’s sum of mind dump in the blogosphere and to try to figure out if I had any impact at all on anyone who may have read one of my musings on business.

It’s not that I think my posts lacked in detail and significant information, just that the responses were limited and the number of people signing onto the blog was less than astronomical. Most importantly, I didn’t get ranked by eCairn in the top 150 Most Influential Bloggers. Geez.

Many of us are destined to spend our lives in the ‘houseleagues” of whatever it is we choose to do.  Still, many of us may be in the top of our class locally – big fish, small pond.  We dream of the big leagues, the equivalent to being at the top of our game, the best in our professional field, The NHLs, the NBAs, heck even the CFLs of the blogging and business world would be a dream come true.

But alas, as I look over the list of the most influential bloggers of 2010, The A Players, the cream of the information world, I realize that I am not likely to reach the summit.  Those with the platinum keyboard, whose blogs are anticipated daily by throngs of information craving souls much like myself, have ruled the roost for a lifetime, which in the blogosphere is really only a couple of years.

So, I wonder what will it take to knock a Kingpin off their throne, or in my case to be ranked in the top million blogs?

I confirmed that the blog pioneers are still very much current and more popular than ever.

In the eCairn list of Most Influential Bloggers of 2008, it is no surprise to find Chris Brogan, Seth Godin, Steve Rubal, Jeremiah Owyang and Brian Solis well placed in the top 8.  Fast Forward to Sept 29th, 2010 and the top 5 in order, are (can you guess?) Chris Brogan, Jeremiah Owyang, Brian Solis, Social Media Explorer and Seth Godin. Listen,  they deserve to be there every year, they are fantastic and prolific bloggers. They have reputations that they have been building for years.

So, I’m dreaming of the big show, working up through the minor leagues and hoping to have an impact, no matter how minute, on someone’s small business.

I will continue to swing away, and offer comments and advice on the marketing, sales and business of today.  I can always hope there is a scout in the stands.  Hey, Ted Williams got discovered on YouTube! Well, not that Ted Williams.

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Empower your customers

By Stephen Rhodes

There’s a scene in the classic seasonal film Miracle on 34th Street where customer service shines.

A mom is looking for a product for her child and it’s not available so Santa suggests she go down the street to the competitive department store.  Initially,  management is horrified until the mother praises the store for its honesty and commits to a life-long relationship.

I know, it’s Hollywood, but don’t you just wish it could happen? I have had experiences where retail clerks have told me where to find a product I was looking for and it wasn’t at their store. I remember those experiences vividly. And I still shop there.

Seth Godin blogged yesterday about Lead with your glass jaw. It’s a brilliant piece about empowering the consumer to have a say in the way you do business.

Tell me about your experiences.

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The more things change…..

Rhodes croppedBy Stephen Rhodes

Re-posted from our newsletter

The more things change, the more they stay the same.

In communities, or as Wikipedia says, groups of ” interacting organisms sharing an environment,” we recognize the need for people to come together, where intent, belief, resources, preferences, needs, risks, and a number of other conditions may be present and common.

Marketing guru Seth Godin wrote a book about these collectives called Tribes. He defines them as any group of people, large or small, who are connected to one another, a leader, and an idea.

He says, “for millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It’s our nature.”

communitiesGodin’s point is that the Internet has eliminated the barriers of geography, cost, and time. Blogs and social networking tools are building new communities of common interest where thousands, even millions of people, join forces around ideas, causes, sports team and product lines.  In Facebook alone, 250 million people are interacting.

People in small towns understand community. They get together at the local hockey game on a Friday night, or the market on a Saturday morning or church on Sunday. These communities within the community grow out of a common interest.  And within these communities an inherent trust develops between the participants.

Have you ever asked your neighbour how he likes his new Cadillac, a movie or who he uses for insurance. Are you likely to trust his opinion?

In business, formal networking provides significant opportunity for growth on the strength of the trust developed within the group. If you have personal experience with a lawyer in your networking group and a friend or associate needs a lawyer, you are likely to connect the two. But let’s say you don’t know a lawyer, but someone you trust in your group does.  The trust developed within the group provides the comfort you need to make a referral.

The Internet and community builders like Twitter, Facebook and You Tube allows you to build bigger communities faster.

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Filed under social media, Stephen Rhodes